Google recently started testing a new paid feature that allows eligible businesses to upgrade their GMB listing for $50USD/month to include the Google Guaranteed badge. This is a feature that Google is currently testing. If a business is eligible for the upgrade option, they will have to pass a screening process similar to the one used for Local Services to get the Google Guaranteed badge on their profile. Google advertises it will make it easy for customers to choose you. This is a very competitive feature to maintain, and it needs to be displayed on the primary keywords section of your GMB listing for businesses to be successful at SEO.
I think this feature will work well for businesses in those already established in their niche market. I guess it won’t be easy to compete in the long-term for the longer tail keywords that are competitive and not primary. I think it will be very effective for businesses already established in the local niche market that can upgrade their GMB listings to the Google Guaranteed badge.
For those who are thinking about this upgrade, it might be a good idea to think about whether your business has a chance of competing with those bigger competitors. They can upgrade their GMB profile to the Google Guaranteed badge. I believe this is a feature best suited for businesses who have a longer runway in their niche market and want to stay at the top of that market. I think this feature will be of little use in the short term for those already in the competition’s thick.
I think this upgrade will be an excellent tool for businesses who have established themselves as incumbents in their market. I believe this feature will be of little value for companies that are focused on growing and expanding.